When Ki’s first video ( An Emancipation Story ), hit over 2,000 views on YouTube, he could hardly contain his excitement. At just Six (6) years old , he received positive comments from kids and parents he never met. He was encouraged to do more videos just like he wanted to since he was 2 years old.
When the Covid-19 pandemic hit Trinidad and Tobago, by July 2020, His mother Petriann and her husband realized that it became a real challenge to keep Ki, entertained and engaged. One day Ki came with some homework for emancipation day. They decided to go further by putting their content on YouTube.
Ki and his family didn’t plan on their first short film experiencing growth. They just wanted to make a really good video. The film bug caught on quickly and they decided to do their second video, ‘What is Independence’. Somehow, their second video was an even bigger hit in Trinidad and Tobago. It seemed that Ki and his family stumbled onto something. Teachers and Parents needed content to teach kids about things that matter in Trinidad and Tobago.
Petriann said, “We realized that children in the Caribbean want content that represents them, that reminds them of home.” She continued, “ Ki always wanted to do two things: 1. Be a builder and 2. Make YouTube videos”.
After getting permission from Muhammud Muwakil of Freetown collective and the Dayo Bejide Organic Music Movement to use their music. They reached out to Kaila Knight and Emile Fortune to help finish the video and audio tracks. The family realized it was possible to make meaningful content that inspires and encourages children. At that moment they decided to support their son Ki and help run his company Caribbean Amp Studio Ltd (CAMP Studio). CAMP Studio was born and has been planning its growth ever since.